Bottles/Cages

A new design and improved cleanability maintains the Podium bottle's position as the best-of-the-best within the cycling industry. This premium bike bottle prioritizes performance and excellent cage fit above all else for both professional and recreational users. Easy to squeeze and always BPA free, the Podium is the ultimate bottle for rapid and reliable hydration. - Optimized Cage Fit: Engineered to securely fit in a variety of bottle cages - Easy Squeeze: Get more fluid with less effort - High Flow, Self-Sealing Cap: Maximizes flow rate while eliminating splatters and spills - 100% free of BPA, BPS and BPF: Ride clean, drink clean - Easy-to-Clean Interface: All parts can separate for thorough cleaning - Positive Lock out: For leak-proof transport - Trutaste Polypropylene with Hydroguard: Taste your water and nothing else, time after time.

A new design and improved cleanability maintains the Podium bottle's position as the best-of-the-best within the cycling industry. This premium bike bottle prioritizes performance and excellent cage fit above all else for both professional and recreational users. Easy to squeeze and always BPA free, the Podium is the ultimate bottle for rapid and reliable hydration. - Optimized Cage Fit: Engineered to securely fit in a variety of bottle cages - Easy Squeeze: Get more fluid with less effort - High Flow, Self-Sealing Cap: Maximizes flow rate while eliminating splatters and spills - 100% free of BPA, BPS and BPF: Ride clean, drink clean - Easy-to-Clean Interface: All parts can separate for thorough cleaning - Positive Lock out: For leak-proof transport - Trutaste Polypropylene with Hydroguard: Taste your water and nothing else, time after time.

This is the big one—in fact, it’s the biggest water bottle CamelBak makes. This rugged, leak-proof Chute™ bottle has a high-flow spout that makes it easy to chug or pour without spilling. Plus, the cleverly-designed cap seals tight in just half a turn, and snaps easily into the handle to stay out of the way when you’re drinking. The 1.5 liter size is great for long trips or for refilling smaller bottles, and the stowaway cap makes it easy to drink or pour one-handed (no more fumbling to keep the cap out of the way while you drink).

For hot days on the trail, the podium dirt series chill keeps your drink cold twice as long thanks to the insulated double-wall construction. As the ultimate bike bottle for both recreational and competitive cyclists alike, it features an integrated mud cap to keep the dirt out of your water, a high-flow self-sealing jet valve and easy to squeeze ergonomic design. The optimized cage fit means you won't fumble to grab or stow your bottle and because it's 100% free of BPA, BPS and BPF, you'll ingest nothing but cold, clean water. - Keeps your mouth clean and your drink cold twice as long - Double-walled construction: keeps water cold twice as long - Optimized cage fit: engineered to securely fit in a variety of bottle cages - Easy-to-clean interface: all parts can separate for thorough cleaning - Nozzle cover: keeps dirt out and your mouth clean

No matter the distance, staying hydrated while on the bike is key. Designed to fit a variety of bottle cages on the market, along with an easy squeeze design to ensure more liquid with less effort, Podium is equipped with a self-sealing cap for less spills and splatters. The on / off valve provides a positive lock out for leak-proof transport and all parts are 100% free of BPA, BPS, and BPF. Podium offers best-in-class hydration so you can stay focused on the ride. Features: - Keeps your mouth clean and your drink cold twice as long - Double-walled construction: keeps water cold twice as long - Optimized cage fit: engineered to securely fit in a variety of bottle cages - Easy to clean interface: all parts can separate for thorough cleaning - Nozzle cover: keeps dirt out and your mouth clean

Flip, bite, and sip even more with the redesigned Eddy + bottle! Our improved bite valve design delivers 25% more flow. The universal cap is leak-proof when closed and spill-proof when open, features an easy carry handle, and is compatible with Chute Mag and Hot Cap vessels. Lightweight, durable, and dishwasher safe. BPA, BPS, and BPF free. - 25% More Flow: Flip open the bite valve and sip - Leak Proof: Leak-proof when closed, spill-proof when open - Easy to Carry: Two finger carry loop handle - Easy to Clean: Cap and Bottle are dishwasher safe - Universal Cap: Compatible with Chute Mag and Hot Cap vessels - Drink Clean: BPA, BPS, and BPF free

The versatile and well-loved Chute bottle has been improved to feature a magnetic top that easily stows the cap. Drink freely from the Chute Mag thanks to an angled spout that provides a high flow of water without sloshing or spilling. The durable and leak-proof 25-ounce size is great for sipping during a workout or at work. And it's still 100% free of BPA, BPS and BPF and now even better at keeping the cap out of the way for easy, one-handed drinking or pouring. Features: - Magnetic Handle: Keeps the cap stowed while drinking - Angled Spout: Provides an ergonomic drink interface that delivers a high flow of water without sloshing or spilling - Comfortable To Carry: Handle designed to comfortably carry a full bottle with two fingers - Internal Cap Threads: No more drinking off those uncomfortable bottle threads - Dishwasher Safe: All parts are top-rack dishwasher safe - Wide-Mouth Opening: Easy to fill with ice and water and a breeze to clean - BPA, BPS & BPF Free: Taste your beverage, not the bottle

Easy to carry, easy to use, and easy to clean, CamelBak has bottled the perfect hydration solution. The Eddy Bottle's easy-sipping Big Bite Valve is simple, effective and won't spill if left open. An integrated handle makes it a cinch to carry the Bottle with a finger or clip it to a carabiner. Plus, the articulated stem allows the Bite Valve to flip flush with the bottle to keep it clean. And of course, like all of CamelBak's bottles, it's 100% BPA free.

With double-walled insulation to keep your water cold twice as long, the Peak Fitness Chill is poised to become your new favorite workout partner. It features a revolutionary triangular, tapered design for optimized hand fit and better stand alone stability. With features like a high flow, self-sealing cap, hygiene cap to keep your nozzle clean, and easy to clean drink interface, it prioritizes performance and functionality above all else. From the gym to the studio and everywhere in between, the Peak Fitness is a refreshing addition to our line of innovative technical hydration tools. - Refresh your workout with the proven performance of our Chill line and a new fitness-focused design - Double-Walled Construction: Keeps water cold twice as long - Easy to Clean Interface: All parts can separate for thorough cleaning - Easy Squeeze: Get more fluid with less effort - High Flow, Self-Sealing Cap: Maximizes flow rate while eliminating splatters and spills

The eddy bottle makes portable hydration simple—just flip, bite and sip. The loop handle makes it easy to clip to a pack or comfortably carry in the crook of your finger. The spill-proof design, durable construction and BPA-Free materials make it an ideal bottle for the trail.

Derived from superior materials including Trutaste Polypropylene with HydroGuard, and featuring double-wall insulation, the CamelBak Podium Chill Insulated Water Bottle is the perfect cold-storage water bottle for cycling adventures. Keeping your body properly hydrated and improving your on-road performance is simplified thanks to this revolutionary sports bottle. Cycling enthusiasts have for years trusted CamelBak to provide them superior bottles for water that are optimized for peak performance. And the Podium Chill bike water bottle continues to elevate CamelBak as the best of the best in the cycling world. This premium bicycle water bottle has been reengineered to securely fit in a variety of bicycle bottle cages. The water bottles are easy to squeeze, allowing you to take in more water with less effort. Our CamelBak reusable sports water bottles are engineered with a high flow, self-sealing cap, which maximizes flow rate while reducing spills and splashes. The Podium Chill is also 100% free of BPA, BPS, and BPF. This bottle also features Trutaste Polypropylene with HydroGuard materials so that you taste your water and nothing else, time after time. All parts are easy to separate, which makes cleaning a breeze. Our Got Your Bak Lifetime Guarantee covers all reservoirs, backpacks, bottles, and accessories from manufacturing defects in materials and workmanship for the lifetime of the product. The CamelBak Podium Bike Chill Insulated Squeeze Water Bottle is available in several colors, allowing you to pick one that matches your personality.

With double-walled construction to keep water cold twice as long as other bottles, the insulated CamelBak Podium Chill is the best-of-the-best for delivering cold, consistent cycling hydration. Features like optimized cage fit and improved cleanability continue to make this bottle a favorite among professionals and recreational users alike. It is and always has been 100% free of BPA, BPS and BPF. - Double-Walled Construction: Keeps water cold twice as long - Optimized Cage Fit: Engineered to securely fit in a variety of bottle cages - Easy Squeeze: Get more fluid with less effort - High Flow, Self-Sealing Cap: Maximizes flow rate while eliminating splatters and spills - 100% free of BPA, BPS and BPF: Ride clean, drink clean - Easy-to-Clean Interface: All parts can separate for thorough cleaning - Positive Lock out: For leak-proof transport - Trutaste Polypropylene with Hydroguard: Taste your water and nothing else, time after time.

Derived from superior materials including Trutaste Polypropylene with HydroGuard, and featuring double-wall insulation, the CamelBak Podium Chill Insulated Water Bottle is the perfect cold-storage water bottle for cycling adventures. Keeping your body properly hydrated and improving your on-road performance is simplified thanks to this revolutionary sports bottle. Cycling enthusiasts have for years trusted CamelBak to provide them superior bottles for water that are optimized for peak performance. And the Podium Chill bike water bottle continues to elevate CamelBak as the best of the best in the cycling world. This premium bicycle water bottle has been reengineered to securely fit in a variety of bicycle bottle cages. The water bottles are easy to squeeze, allowing you to take in more water with less effort. Our CamelBak reusable sports water bottles are engineered with a high flow, self-sealing cap, which maximizes flow rate while reducing spills and splashes. The Podium Chill is also 100% free of BPA, BPS, and BPF. This bottle also features Trutaste Polypropylene with HydroGuard materials so that you taste your water and nothing else, time after time. All parts are easy to separate, which makes cleaning a breeze. Our Got Your Bak Lifetime Guarantee covers all reservoirs, backpacks, bottles, and accessories from manufacturing defects in materials and workmanship for the lifetime of the product. The CamelBak Podium Bike Chill Insulated Squeeze Water Bottle is available in several colors, allowing you to pick one that matches your personality.

Flip, bite, and sip your way to sustainable daily hydration. The Eddy + everyday water bottle is now made with Tritan Renew, a highly durable and lightweight plastic made with 50% recycled material. Leak-proof when closed and spill-proof when open, the universal Eddy + straw cap and bite-valve interface delivers a high-flow and is compatible with Chute Mag and Carry Cap vessels. Tritan Renew is made using Polyester Renewal Technology, a recycling process that's more efficient than standard mechanical recycling, producing new material with less demand on finite resources. Odor- and stain-resistant, dishwasher-safe, and free of BPA, BPS, and BPF. - Flip, Bite, Sip: Drink through straw - Leak-Proof: Leak-proof when closed, spill-proof when open - Lightweight and Durable - Color Match Thumb Tab - Easy to Carry: Comfortable carry handle - Odor- and Stain-Resistant - Easy to Clean: Cap and vessel dishwasher-safe - Drink Clean: BPA-, BPS- & BPF-free - Universal Cap: Compatible with Chute Mag and Carry Cap vessels - Tritan Renew Copolyester: Made with 50% recyclable material

With double-walled construction to keep water cold twice as long as other bottles, the insulated CamelBak Podium Chill is the best-of-the-best for delivering cold, consistent cycling hydration. Features like optimized cage fit and improved cleanability continue to make this bottle a favorite among professionals and recreational users alike. It is and always has been 100% free of BPA, BPS and BPF. - Double-Walled Construction: Keeps water cold twice as long - Optimized Cage Fit: Engineered to securely fit in a variety of bottle cages - Easy Squeeze: Get more fluid with less effort - High Flow, Self-Sealing Cap: Maximizes flow rate while eliminating splatters and spills - 100% free of BPA, BPS and BPF: Ride clean, drink clean - Easy-to-Clean Interface: All parts can separate for thorough cleaning - Positive Lock out: For leak-proof transport - Trutaste Polypropylene with Hydroguard: Taste your water and nothing else, time after time.

Derived from superior materials including Trutaste Polypropylene with HydroGuard, and featuring double-wall insulation, the CamelBak Podium Chill Insulated Water Bottle is the perfect cold-storage water bottle for cycling adventures. Keeping your body properly hydrated and improving your on-road performance is simplified thanks to this revolutionary sports bottle. Cycling enthusiasts have for years trusted CamelBak to provide them superior bottles for water that are optimized for peak performance. And the Podium Chill bike water bottle continues to elevate CamelBak as the best of the best in the cycling world. This premium bicycle water bottle has been reengineered to securely fit in a variety of bicycle bottle cages. The water bottles are easy to squeeze, allowing you to take in more water with less effort. Our CamelBak reusable sports water bottles are engineered with a high flow, self-sealing cap, which maximizes flow rate while reducing spills and splashes. The Podium Chill is also 100% free of BPA, BPS, and BPF. This bottle also features Trutaste Polypropylene with HydroGuard materials so that you taste your water and nothing else, time after time. All parts are easy to separate, which makes cleaning a breeze. Our Got Your Bak Lifetime Guarantee covers all reservoirs, backpacks, bottles, and accessories from manufacturing defects in materials and workmanship for the lifetime of the product. The CamelBak Podium Bike Chill Insulated Squeeze Water Bottle is available in several colors, allowing you to pick one that matches your personality.

Derived from superior materials including Trutaste Polypropylene with HydroGuard, and featuring double-wall insulation, the CamelBak Podium Chill Insulated Water Bottle is the perfect cold-storage water bottle for cycling adventures. Keeping your body properly hydrated and improving your on-road performance is simplified thanks to this revolutionary sports bottle. Cycling enthusiasts have for years trusted CamelBak to provide them superior bottles for water that are optimized for peak performance. And the Podium Chill bike water bottle continues to elevate CamelBak as the best of the best in the cycling world. This premium bicycle water bottle has been reengineered to securely fit in a variety of bicycle bottle cages. The water bottles are easy to squeeze, allowing you to take in more water with less effort. Our CamelBak reusable sports water bottles are engineered with a high flow, self-sealing cap, which maximizes flow rate while reducing spills and splashes. The Podium Chill is also 100% free of BPA, BPS, and BPF. This bottle also features Trutaste Polypropylene with HydroGuard materials so that you taste your water and nothing else, time after time. All parts are easy to separate, which makes cleaning a breeze. Our Got Your Bak Lifetime Guarantee covers all reservoirs, backpacks, bottles, and accessories from manufacturing defects in materials and workmanship for the lifetime of the product. The CamelBak Podium Bike Chill Insulated Squeeze Water Bottle is available in several colors, allowing you to pick one that matches your personality.

Make it a double with our double-walled 10 oz Rocks Tumbler. Don't worry about your cocktail losing its cool for a whole 5 hours, thanks to the vacuum-insulated stainless steel that keeps everything at the ideal temperature. You gotta feel it to believe it with our full powder coat finish, durable enough to go from backyard deck to dishwasher. The tri-mode lid slides open to suit your sip and is spill-resistant when closed. A non-slip silicone base seals the deal and grips surfaces to avoid scratches and accidents. Free of BPA, BPS, and BPF.

For hot days on the trail, the Podium Dirt Series Chill keeps your drink cold twice as long thanks to the insulated double-wall construction. The Podium Dirt Series is the premium bike bottle for mountain bikers who prioritize performance and functionality above all else. The Mud Cap keeps dirt and dust out of your bottle while the secure cage fit means you'll be able to swig and stow your bottle with confidence. Like all CamelBak Podium bottles, it features our high flow, self-sealing cap, easy-to-clean interface and easy-to-squeeze design. And, of course, it's 100% free of BPA, BPS and BPF. - Easy-to-Clean Interface: All parts can separate for thorough cleaning - Optimized Cage Fit: Engineered to securely fit in a variety of bottle cages - Easy Squeeze: Get more fluid with less effort - Mud Cap: Drink water. Don't eat dirt. - High Flow, Self-Sealing Cap: Maximizes flow rate while eliminating splatters and spills - 100% free of BPA, BPS and BPF: Ride clean, drink clean - Positive Lock out: For leak-proof transport - Trutaste Polypropylene with Hydroguard: Taste your water and nothing else, time after time.

Is your can or bottle losing its cool? Welcome the new Horizon Can Cooler, here to ensure cooler heads prevail. It "can" fit a wide variety of 12oz can and bottle sizes within its double-walled, vacuum insulated stainless steel construction. This design will keep your beverage icy cold so you can get back to beer-in-hand soccer or chilling around the campfire.

Stash it in your running vest, belt, or even in the palm of your hand. This lightweight, collapsible flask features our classic one-piece silicone bite valve for rapid hydration on race day, and packs down easily once it's empty. We designed the Quick Stow to fit easily in the front compartments of all of our running vests. Once it's empty, it folds down small enough to fit in your pocket. - Bite valve self-seals after each drink, eliminating annoying drips - Empty flask collapses and folds ultra-compact to fit in most pockets - All parts top-rack dishwasher safe - Volume indicators in ounces and milliliters for tracking hydration and adding electrolytes - Hang flask upside down for easy drainage and drying

With double-walled construction to keep water cold twice as long as other bottles, the insulated CamelBak Podium Chill is the best-of-the-best for delivering cold, consistent cycling hydration. Features like optimized cage fit and improved clean-ability continue to make this bottle a favorite among professionals and recreational users alike. It is and always has been 100% free of BPA, BPS and BPF. Features: - Double-walled construction: keeps water cold twice as long - Optimized cage fit: Engineered to securely fit in a variety of bottle cages - Easy squeeze: get more fluid with less effort - High flow, self-sealing cap: maximizes flow rate while eliminating splatters and spills - 100% free of BPA, BPS and BPF: ride clean, drink clean

Thanks to our newly created Horizon Tall Can Cooler, your craft brew or preferred drink will stay as cold as the moment you opened it. It "can" fit a wide variety of 12oz can and bottle sizes within its double-walled, vacuum insulated stainless steel construction. This design will keep your beverage ice cold on the hot days so you can get back to sharing trail tales or roasting marshmallows.

CamelBak's Stainless-Steel Eddy Bottle has no inner liner or coating to ruin the taste of your drink. Its easy-sipping Big Bite Valve and straw are simple, effective and won't spill if left open. An integrated handle makes it a cinch to carry the Bottle with a finger or clip it to a carabiner. Plus, the Bite Valve flips flush with the bottle to keep it clean. Plus, it fits in most cup holders

Your beverage stays perfectly hot or cold no matter where your day takes you with the 20-ounce Chute Mag Vacuum. A magnetic top keeps the cap out of the way while you drink. This vacuum-insulated bottle keeps liquids cold for 24 hours (even longer if you add ice), and hot for six, because nobody likes a lukewarm drink. The sturdy, double-walled steel design keeps condensation from collecting on the sides of the bottle, and the powder-coat paint job adds some extra color. The narrow-mouthed opening also makes it easy to drink and pour without spilling, so you won’t waste a single drop. Features: - Magnetic Handle: Keeps the cap stowed while drinking - Vacuum Insulation: Keeps beverages cold for 24 hours and hot for 6 hours - Angled Spout: Provides an ergonomic drink interface that delivers a high flow of water without sloshing or spilling - Internal Cap Threads: No more drinking off those uncomfortable bottle threads - Dishwasher Safe: All parts are top-rack dishwasher safe - Wide-Mouth Opening: Easy to fill with ice and water and a breeze to clean

Take it outside. Our thoughtfully engineered double-walled, vacuum-insulated 10 oz Wine Tumbler is ready to relax with you. The full powder coat finish is durable and rises to the rim to deliver unadulterated taste and a smooth drinking experience. The bowl-shape interior maximizes the aroma and the tri-mode lid keeps the good times flowing. Plus, no need to stress about spillage or breakage thanks to the non-slip silicone base. Dishwasher safe and free of BPA, BPS, and BPF.

Give lukewarm the cold-shoulder with the new Hot Cap bottle. A leak-proof 360° cap allows drinking from any side so you can sip subconsciously. Sweat-proof, vacuum insulation keeps the outside of the bottle dry and your beverage hot for up to 6 hours or cold for up to 24 hours. Hot Cap can accommodate contents up to 195°F, 90°C. For easy cleaning, the rotating valve twists apart and can be removed completely. - 360° Cap: Allows drinking from any side of the bottle - Leak-Proof Rotating Valve: Twists open for easy sipping and twists apart for easy cleaning - Vacuum Insulation: Keeps beverages cold for 24 hours and hot for 6 hours - Stays Dry: Sweat-proof insulation ensures a no-slip grip - Dishwasher Safe Cap: Cap assembly is top-rack dishwasher safe (hand wash vessel)

Keep your water cold 4x longer! We re-engineered our legendary Podium Ice to be the ultimate insulated cycling bottle, even when temps rise into triple-digits. With unmatched aerogel insulation technology, high flow rate, and easy cleanability, the Podium Ice stands second to none. And like our entire Podium collection, it's 100% free of BPA, BPS and BPF and features improved cage fit and the squeezability that CamelBak is known for. - Aerogel Insulation: Keeps water cold 4x longer than other bottles - Optimized Cage Fit: Engineered to securely fit in a variety of bottle cages - Easy Squeeze: Get more fluid with less effort - High Flow, Self-Sealing Cap: Maximizes flow rate while eliminating splatters and spills - 100% free of BPA, BPS and BPF: Ride clean, drink clean - Easy-to-Clean Interface: All parts can separate for thorough cleaning - Positive Lock out: For leak-proof transport - Trutaste Polypropylene with Hydroguard: Taste your water and nothing else, time after time.

Perfectly designed to maintain hydration while at work, on the road, at school or camping, the CamelBak Eddy+ with straw features cutting-edge technology, is made from quality materials, and insulated. Our insulated water bottle is spill- and leak-proof. It was recently redesigned for better water flow per sip. In fact, the new bite valve allows you to consume 25% more water per sip to stay hydrated throughout the day. We designed this water bottle for convenience and easy care. It's also compatible with additional CamelBak products and is dishwasher safe, easy to carry, and made from high-quality materials. The Eddy+ water bottle is made from safe materials. The plastic is derived from BPA-, BPS-, and BPF-free materials. CamelBak uses spectrographic testing on all plastics used in our insulated water bottles to verify that BPA is not detected at one part per million or greater. The BPA-free materials ensure that your water is as pure as possible. The insulation keeps it cooler, longer. The universal cap is leak-proof when closed and spill-proof when open. The double-wall vacuum insulation keeps drinks cold and free from condensation. Our Got Your Bak Lifetime Guarantee covers all reservoirs, backpacks, bottles, and accessories from manufacturing defects in materials and workmanship for the lifetime of the product. The CamelBak Eddy+ Insulated Water Bottle is available in multiple colors and with different measurements and weights.

If drinking cold water is important to you, the CamelBak Podium Ice Insulated Water Bottle is right up your alley. The Podium Ice bottle is the perfect cold-storage water bottle for biking adventures. This water bottle has been engineered to keep your body properly hydrated while improving your on-road performance. It has been designed with Aerogel Insulation, which keeps water cold four times longer than other bicycle water bottles. Cycling enthusiasts have trusted CamelBak for years to provide them superior bottles for water that are optimized for peak performance. The Podium Ice sports water bottle continues to elevate CamelBak as the best of the best in the cycling world. This premium squeeze water bottle is a must-have item for your bike accessories kit. It has been redesigned to fit securely in a variety of bicycle bottle cages. The water bottles squeeze easily, allowing you to take in more water with less effort. They also include a high-flow, self-sealing cap, which maximizes flow rate while reducing spills and splashes. The Podium Ice bottle is 100% free of BPA, BPS, and BPF. This insulated water bottle also features Trutaste Polypropylene with HydroGuard materials so that you taste your water and nothing else, time after time. All parts are easy to separate, which makes cleaning a breeze. Our Got Your Bak Lifetime Guarantee covers all reservoirs, backpacks, bottles, and accessories from manufacturing defects in materials and workmanship for the lifetime of the product. The CamelBak Podium Bike Ice Insulated Squeeze Water Bottle measures 2.9 x 2.9 x 10.4 inches and weighs only 5.4 ounces. - Insulated CamelBak Water Bottle: The CamelBak Podium Ice Insulated Water Bottle is infused with Aerogel Insulation, which has been added to keep water cold four times longer than other squeeze water bottles. - High-Flow, Self-Sealing Cap: This CamelBak sports water bottle is engineered with a high-flow, self-sealing cap. This maximizes the flow rate while eliminating spills and splashes. - Easy to Clean & BPA-Free: The CamelBak Podium Ice is a premium insulated bottle for rapid, reliable, superior hydration. All parts can be separated for easier cleaning, while all plastic materials are 100% free of BPA, BPS, and BPF. - Optimized Cage Fit: The Podium Ice insulated water bottle for bikes is designed to fit securely in a variety of bottle cages. It's easy to squeeze, which ensures that you get more fluid intake with less effort. - If We Build It—We'll Bak It: Our Got Your Bak Lifetime Guarantee covers all reservoirs, backpacks, bottles, and accessories from manufacturing defects in materials and workmanship for the lifetime of the product.